Research is the heart of what we do. Every employee, without exception, has research responsibilities. In fact, over 80% of our man-hours are devoted to research.
Responsibility for ensuring that the data is accurate and current is shared among a team of analysts, many of whom are also members of the team responsible for the Holidays.
As part of the research process, we develop relationships with people at the event sponsors. We also undertake numerous checks to ensure that we capture all changes immediately and that our data is as accurate as humanly possible.